J Freeley continues strategic partnership with CME

Demolition contractor J Freeley has renewed its contract with Construction Marketing Experts (CME) as it seeks to build on the success of its national marketing campaign.

CME began working with the contractor in May 2023 when we carried out perception studies with key stakeholders. These insights formed the basis of a marketing strategy, including strategic research that shaped tactics and messaging.

Since then, we have adopted a campaign prioritising engaging new content for J Freeley’s website and social media combined with regional and trade PR. Our focus is on highlighting J Freeley’s specialist skills, longevity, and professionalism, including promoting key projects across the public and private sectors.

Within the past six months, our work has helped to increase LinkedIn followers by x percent and boost engagement. News stories and thought leadership pieces have generated press coverage across the North West business press, local media and trade titles, including Construction Index and Demolition Hub.

“We’ve been in business for more than 40 years,” said Michael Freeley, Director at J Freeley. “We felt the time was right to be more proactive and boost awareness of our brand, services and specialisms.

“I’m particularly pleased with the impact of the campaign on LinkedIn. We’re generating more regular posts in the right tone of voice, achieving consistently high engagement. With the support of the CME team, we’re looking forward to building on this momentum over the next six months and beyond.